Has it been more than a year since your last update?
If it has, then it’s time to consider a redesign.
Not only will it refresh the experience for your loyal customers, it will attract new ones. In addition, it will breathe life into the brand and show your user base that you’re committed to keeping the experience fresh and top of mind. The primary focus is on a new look and feel improvement, not necessarily an overhaul.
Hit the break to look at 5 good reasons why.
When considering if your website is in need of a redesign, the following reasons should help you decide.
SEARCH ENGINE RANK
How well does your website? Does it have any broken links? How fresh is the content?
A redesign can help you with your overall rankings and attract more visitors. In today’s world, almost everything starts with a google search. If you haven’t googled your website in a while, you may not be too high up on that search. Modern SEO techniques can help with that.
CONTENT
How old is your content? Is it outdated? Have you integrated your twitter/FB/Pinterest/Instagram pages?
A user’s first impression of your website would be the overall “look and feel”. Content, however, is King. The content of your site should be considered the most important aspect. It’s what the user is looking for, the useful information that drives your product or service.
Fresh and unique content is a major factor in getting people to revist your site more often.
WEBSITE EFFECTIVENESS
An older website may not have the right tools that will help you measure how effective your online presence. This includes analytics that measure every part of your website and the traffic that comes with it.
You’ll be able to identify your target audience and determine what your audience is looking for, as well as set goals for your site. It will also give you the ability to understand how users interact with your site.
TECHNIQUE AND CODING
Does the source code of your current website have valid code? Does it use techniques that are outdated? Does it still have frames or tables?
Another important factor is the increase of usability in web design. Web standards change quickly and the techniques used to build those sites have become more advanced to work with the latest standards. If it was developed several years ago, there may be unneeded HTML code, which will slow your website down.
RESPONSEIVE DESIGN
Modern coding techniques have allowed websites to be adaptable to any size screen. This is becoming more important as the use of smartphones and tablets rise. If you are told that it’s hard to see your website (on their phone/tablet) it’s time to integrate a responsive design into your website.
VISUAL APPEAL
Can your readers find the information they are looking for? Is your layout cluttered and confusing? Does your site look a little old and tired?
First of all, a website should be easy to use and easy to navigate. If you can’t find what you’re looking for, if the site navigation drives you crazy then the website is not doing it’s job. When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an expert. Likewise if the site looks poorly designed and/or out-of-date, they’ll make the same assumptions about your company.
The website should highlight your product and/or service, also the layout should look harmonious and consistent. Proper site planning and wire
If you haven’t updated your web site in a few years then chances are that you may be missing out on some really great tools and methods to build your business. Increase sales, marketing your brand, achieving better rankings, and increase your online reputation will help brand your business and increase your sales. Your competition may be doing so right now.
Let us at OddRoad Studios help you re-design your current website or create one for your business!
